New technology partnership to empower primary sector progress
Agri-Women’s Development Trust partners with Kiwi tech company MEA
A partnership between the Agri Women’s Development Trust (AWDT) and Kiwi tech company MEA
will apply technology and data to accelerate progress in New Zealand’s primary sector.
The partnership will focus on evolving the accessibility and capability of the trust’s programme
range, with the goal of accelerating the personal and professional development of primary sector
New Zealanders, primarily women.
“The last year has highlighted how technology can help us grow, particularly in the face of challenge
and uncertainty. In MEA, we have a partner with the track record and vision to develop practical
technology that our primary sector people can adopt to grow as agents of positive change” says
AWDT general manager Lisa Sims.
Over the past 10 years, AWDT has supported more than 4,500 women and men to build confidence,
define their purpose, grow as leaders and positively influence their organisations and communities.
Katherine Parrott, MEA Group Director: Services says, “We’re actively looking for ways to involve
more women in technology and we’re passionate about setting the minds of our talented team to
addressing the opportunities and challenges the primary sector faces. We’ve always operated at the
forefront of technology in New Zealand, and our partnership with AWDT is a perfect way for us to
collaboratively lead in this space.”
“We want to help sector stakeholders, farmers, producers and agri-businesses make intelligent,
informed decisions about how the latest technology can add value to what they do. We believe it’s
crucial for a thriving, sustainable and resilient New Zealand primary sector.”
The partnership was announced at the recent graduation of AWDT’s 2020 Escalator leadership and
governance development programme in Wellington.
MEA is an award-winning digital agency & software developer that has been transforming
businesses to digital and the cloud since 2007. MEA operates at the leading edge of technology,
serving tens of millions of global customers from their offices in Hamilton, Auckland and New Haven,
Connecticut. MEA offers a full range of design, agile development & integrated marketing services
focusing on innovation, building business capability, and sustainable growth.
The Agri-Women’s Development Trust empowers women to accelerate progress and change in New
Zealand’s primary sector and rural communities. With support from industry partners, AWDT
researches, designs and delivers programmes and events that equip women the right mindsets and
skills to lead and contribute in new ways, now and in the future.