Understanding Your Farming Business (UYFB)
Engaging women as critical farming partners
From 2016 to 2021 with support from the Red Meat Profit Partnership AWDT worked with over 2,000 farming women through the Understanding Your Farming Business and Wahine Maia, Wahine Whenua programmes. It continues to be one of our most enquired-about offerings, so working with our partners ANZ, Beef + Lamb New Zealand and KPMG were going to refresh and reboot Understanding Your Farming Business in 2025. Please register your interst below if you would like to attend a pilot or programme thsi year and we'll send you more information as soon as it is available.
The refreshed programme is currentlty under development at it's core it will still cover:
- Farm financial literacy fundamentals
- Interpreting farm accounts and bank stateemnts
- Conversations with financail institutions
- Measuring adn improving on-farm performance
- Linking financial and productivity metrics
- Benchmarking against industry standards
Plus new content covering:
- Structured decision-making tools
- Navigating complexity
- Evaluating financial and market risks
- Aligning farm decisions with long-term sustainability
Please register your interest below and we'll contact you when dates and locations are scheduled.
Her story
- Di Cleveland
- Binks McCurdy
- Ro McDiarmid
- Graduate feedback
- Graduates video
- Rebekah Kelly
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Di Cleveland
Farming couple team up after business course
North Otago sheep, beef and deer farmers, Jeff and Di Cleveland, are seeing more of each other as they team up after Di made two decisions that changed how she views her role in the business.
While some farming women seek jobs off-farm as their children leave home, for Di it was the opposite. Earlier this year she left her two-day-a-week job in town to commit full-time to the couple’s 864ha farming business near Oamaru.
The catalyst for Di’s decision was the renewed confidence and new skills she gained from the Understanding Your Farming Business programme run by the Agri-Women’s Development Trust and funded by the Red Meat Profit Partnership. Click here to read more.
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Binks McCurdy
Fine-turning key to farming success
The desire to step up and be more involved in the business side of her family’s farm was the motivation for Binks McCurdy to learn new skills through a programme for women funded nationally by the Red Meat Profit Partnership.
Designed and delivered by the Agri-Women’s Development Trust, Understanding Your Farming Business is being held throughout New Zealand to develop the business, skills and confidence of women in the red meat sector.
Binks, a former nurse, has regularly worked on-farm with her husband Dave on their 1,000ha sheep, beef and cropping farm in Rissington, Hawkes Bay where the couple live with their three children. Since moving there from Southland in 2014 they have grown the business together and always discussed plans for the future. Click here to read more.
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Ro McDiarmid
Energised by new knowledge and confidence gained from the AWDT's 'Understanding Your Farming Business' programme, Ro McDiarmid became a key driver of change in the sheep and beef farming business she runs with husband Karl, alongside his parents. Read more...
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Graduate feedback
"This course has changed my attitude to farming knowledge. I went on Day 1 with the impression that I would never be needed in our business and by the end I'm certain that I will make a difference in our business over the years to come. It allowed discussions to be started and for me to ask those dumb questions. Without this course I would have continued to know very little about our business and industry, now I have the opportunity to make of it what I will." Read more...
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Graduates video
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Rebekah Kelly
Rebekah and Dave Kelly farm a 2000 hectare sheep and beef property in Waiau with their four children.
After being hit hard by the Kaikoura earthquake in November 2016 a lot of time was spent rebuilding and “just surviving,” Rebekah says. “At the start of (2018) I made the decision that I was ready to start thriving again – I wasn’t just going to stick in that survival place and so doing the Understanding Your Farming Business course was a start of a time of thriving.”
Rebekah had been wanting to do the programme for a few years but knew this was the right time to step up and really start contributing back into their farming business.
Before the programme, Rebekah's ole in the business was primarily book keeping and acting as a sounding board for Dave, who would often end up phoning a friend to talk things through as Rebekah didn’t have enough understanding or interest.
Then after finishing the programme Rebekah feel's really engaged in what’s happening on the farm and now knows what the accounts actually mean, can read and compare figures with previous years. Click here to read more
Hear from our graduates
UYFB graduates talk about why they decided to do the programme and their experiences.
After the programme
Connections open up with a growing network of critical farming partners throughout New Zealand, supported by each other and AWDT. Regional groups formed by UYFB graduates offer on-going learning and support, and in turn, are supported and developed by AWDT. Click here for more info.