Agri-Women's Development Trust

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It’s all about YOU

It's all about YOU  is a two-day personal development programme for women involved in the primary sector or rural communities.

You’ll discover your true value, refocus on what is important, explore possibilities and create new networks.

Each programme is limited to just 14 participants so our professional facilitators can ensure individual attention in a supportive and trusted environment.  

Download the programme flyer here 

If you are interested in attending 'It's all about YOU' in 2020 please complete the registration form by clicking 'Register' below. 

Thanks to CRS Software and DairyNZ who subsidise the full $1,000 cost of the programme, the cost to you is just $250+GST for two full days dedicated entirely to YOU!  


Locations Dates
Cromwell 27 & 28 July
Milton 30 &31 July
Whangarei 31 Aug & 1 Sept
Matamata 10 & 11 Sept


You can view our fee refund policy here.


Register for Its all about YOU

Her Story

  • Wendy Coup
  • Amanda Burling
  • Cathie Cotter
  • Eloise Neeley
  • Emma Hammond
  • Margaret Hore
  • Sue Rhynd
  • Wendy Coup

    Realising a vision

    For Wendy Coup, the ‘creating your vision’ exercise during Agri-Women’s Development Trust’s (AWDT) It’s All About YOU programme was the start of creating her dream job and a more fulfilling life.

    Originally from Australia, Wendy was farming with her husband Martin on their King Country sheep and beef farm when she did the programme (then called First Steps) in 2012.

    Click here to read more

  • Amanda Burling

    Five years ago, Taranaki accountant, farm manager’s partner and mother of three young children, Amanda Burling, felt like she had completely lost her way.

    “I was a stay-at-home mum.  My life revolved around the kids, school and playcentre, I was stressed out, felt completely dependent on others and not feeling in control.

    It was full on with three little kids and we needed a new vehicle which we couldn’t afford. I had thought about going back to work but just couldn’t see how it could work and couldn’t see a way forward. I had completely forgotten who I was and felt totally dependent on my partner.”

    Click here to read more

  • Cathie Cotter

    Understanding own potential benefits others
    When newly-appointed Dairy Women’s Network (DWN) South Island Convenor Coordinator, Cathie Cotter, went along to First Steps to see if it was a suitable course for her convenors she got much more than she expected – the start of her own personal development journey.

    “I had talked to other women about the programme, but hadn’t thought about it from my own perspective. First Steps not only gave me a new awareness of my skills, but permission to start my own personal journey as a respected industry professional, as well as a dairy farmer, wife and mother.”

    Click here to read more 

  • Eloise Neeley

    Life-changing new pathway

    Timing was everything for Eloise Neeley when her life turned on its head and she returned to Whangarei after farming in the South Island for 20 years.

    “The move north was a catalyst for reinventing myself as I’d been away from Northland for so long I didn’t know many people. I had heard about First Steps and had it in the back of my mind so it was perfect timing when it came to Northland.”

    Click here to read more

  • Emma Hammond

    Course identifies leadership strength

    Winton farmer, wife and mother of three, Emma Hammond, has moved into representation roles in Fonterra and education after reconfirming her skills, identifying new ones and gaining newfound confidence through First Steps.

    “I’d had a successful career prior to leaving my job after the birth of my second child and had become a bit lost and disillusioned that I’d lost my identity. I did the farm books but needed more mental stimulation, while still being there for my family.

    Click here to read more

  • Margaret Hore

    Recognising the value of skills learned ‘by default’

    When Maniototo farmer Margaret Hore took part in First Steps in March 2013 it helped her realise the value of the skills and opportunities she had gained from being part of a family, farming business, rural community and as a former Plunket nurse.

    “Our First Steps group was an amazing group of ladies and facilitators and it was a time of encouragement and empowering the positive. This has been extended as we continue to meet and support each other. 

    Click here to read more

  • Sue Rhynd

    Rekindled interest & renewed confidence extends contribution

    Sue Rhynd has a business management and accounting background, and her family runs a dairy farm and a beef operation in central Northland. She always had a nagging feeling that she should be doing something else but wasn’t sure just what that was.

    “First Steps really changed the way I operate internally – but not as I expected. It made me realise what is most important for now - our farming business, our teenage daughters, daily life and my roles in the Rural Support Trust and Vet Club. It’s like I have new lenses.” 

    Click here to read more

Hear from our graduates

It's all about YOU helped Becks Tosswill put clarity around her purpose, vision and new skillset - setting a pathway for her future.


Programme Content

  • Discover the true value your skills, strengths and experiences
  • Refocus, re-prioritise – no matter what stage of life you’re at
  • Explore new possibilities and opportunities
  • Build your confidence
  • Create lasting connections and become part of powerful support networks with other women and AWDT

Programme Details

  • Two days: 8.30am - 5pm both days
  • Cost: $250 + GST 
    AWDT and our programme partners, CRS Software and DairyNZ, invest in you by subsidising the $1,000 cost of the programme.
  • Option to add a professional coaching session post-programme $50.00 + GST
    This is a tax-deductible personal development expense.

Strategic Partners

Programme Partners